Latest company updates and industry news
An In-depth Comparison of SEO and PPC for Small Business
With the current state of technology, getting new customers for your business doesn’t look like it did twenty years ago. You need to have a quality website, and you need to have a fundamental understanding of what you need to do to get people to find you online. To...
8 Tips to Conduct Successful Keyword Research for Your Small Business Marketing Campaigns
Owning a small business in the time of technology means looking at marketing and advertising in a different light. You need to think outside the box and think of ways to draw people to your website in addition to your actual store. But how do you get people to visit...
Ways Local Businesses Can Use Instagram to Get More Customers
One of the most known social media platforms among the younger generations is Instagram. It is an extremely visual platform. Instagram primarily focuses on videos and images rather than posts made up of texts. On the global list of platforms that engage users,...
Six Tips to Incorporate TikTok into Your Small Business Marketing
When talking about small business digital marketing, TikTok likely isn’t the first platform to come to mind. But most businesses should at least consider marketing on TikTok. You need to be there if many of your target audience are on TikTok. Whether you already have...
How to Write More Engaging Social Media Posts
Creating and keeping engagement with social media accounts can be difficult because the algorithms make it tricky. When you invest money, effort, and time, you want to see results for your efforts. This means you will want to reach your goals on your social media...
12 Pieces of Data You Should Be Collecting to Track Your Digital Marketing Success
None of your marketing strategies is set in stone. You want to constantly evaluate them to ensure they deliver the desired results. This way, you can determine if you need to make changes or are on the right track. But what data should you be collecting to track your...
16 Websites Small Businesses Can Use Video Marketing On
You hopefully know that video marketing is an important part of your small business digital marketing. But just creating videos and posting them on your website is not enough to see results. Instead, you should be sharing your videos on various websites. The websites...
What Does Web3 Mean for the Future of Your Business?
Major shifts in the tech landscape often have a buzzword associated with them. Every few years it seems that something or the other comes out of the woodwork that’s presented as a revolution of the internet as we know it. Some may just be passing fads but many have...
How Virtual Influencers Could Dominate the Marketing Landscape
Social media networks have made it possible for the average person to clinch fame and fortune that was once the exclusive domain of bonafide celebrities. People who are able to establish significant communities on social media networks like Facebook, Instagram,...
How to Create a Digital Marketing Budget as a Small Business
Every aspect of running a small business can be incredibly challenging, including creating a budget. Most small businesses are on a very tight budget, so you want to ensure that you distribute it in a way that doesn’t neglect any of your business needs. Depending on...
Are Instagram Chatbots Useful for Providing Customer Service?
People are now buying products online more than ever before. Even if they come across a product that they’re interested in at a store, they’re more than likely to look it up online to find reviews or experiences from existing customers before they spend their money on...
Why Your Marketing Strategy Needs YouTube Shorts
The popularity of short form video content has skyrocketed online with social networks like TikTok being the major drivers of this trend. Other social networks have taken notice and launched their own short form video platforms. Most people wouldn’t associate short...