Latest company updates and industry news
8 Creative Ways for Small Businesses to Grow Their Email List
Every small business needs to have an email list - it’s one of the most valuable assets you can develop in today’s largely digital world. Having a list of people you can send information to regarding product launches, sales, and service reminders will give you a big...
Why Content Marketing Is Still Relevant in 2022
Every marketer has heard the adage “Content is King.” The idea behind is simple enough. If your content speaks for itself and helps people find the answers to what they’re looking for, then you’re set. However, with the significant evolution that online marketing has...
The Social Media Metrics That Matter The Most In 2022
Simply having a social media presence in today’s business world isn’t good enough. The digital marketing landscape has evolved considerably over the past few years, and it’s more competitive than ever before. Brands are going head to head against each other to ensure...
Why You Should Focus on Local SEO in 2022
What comes to your mind when you think of SEO? For most, the answer is a combination of content marketing and keywords. To say that this is a narrow view of SEO, particularly in 2022, wouldn’t entirely be inaccurate. While it’s true that conventional SEO is still as...
Top 5 Online Marketing Strategies For Small Businesses
Marketing is essential for any business. You need to put your message in front of the desired audience in order to grow the business substantially. Marketing has evolved significantly over the past few decades. Online or digital marketing in particular has...
How to Perform a Successful Social Media Rebrand
Rebranding is a significant exercise but it's not uncommon. It's rare for businesses to look and continue to operate the same way that they did when they launched. In the age of social media, rebranding has become even more crucial, since social networks are now the...
How TikTok Spark Ads Can Supercharge Your Advertising
TikTok has become a global phenomenon in just a few years. The short-form video sharing service has seen its popularity skyrocket, largely due to how it differentiates itself from other social media platforms. There’s a lot of focus on discovery, enabling users to...
An In-depth Comparison of SEO and PPC for Small Business
With the current state of technology, getting new customers for your business doesn’t look like it did twenty years ago. You need to have a quality website, and you need to have a fundamental understanding of what you need to do to get people to find you online. To...
8 Tips to Conduct Successful Keyword Research for Your Small Business Marketing Campaigns
Owning a small business in the time of technology means looking at marketing and advertising in a different light. You need to think outside the box and think of ways to draw people to your website in addition to your actual store. But how do you get people to visit...
Ways Local Businesses Can Use Instagram to Get More Customers
One of the most known social media platforms among the younger generations is Instagram. It is an extremely visual platform. Instagram primarily focuses on videos and images rather than posts made up of texts. On the global list of platforms that engage users,...
Six Tips to Incorporate TikTok into Your Small Business Marketing
When talking about small business digital marketing, TikTok likely isn’t the first platform to come to mind. But most businesses should at least consider marketing on TikTok. You need to be there if many of your target audience are on TikTok. Whether you already have...
How to Write More Engaging Social Media Posts
Creating and keeping engagement with social media accounts can be difficult because the algorithms make it tricky. When you invest money, effort, and time, you want to see results for your efforts. This means you will want to reach your goals on your social media...