It’s that time of year, when many of us get around to doing some spring cleaning, and this ought to apply to your small business website, as well. It’s far too easy to allow this task go by the wayside, however the consequences of this is a gradual loss of visitors, a poor site reputation and even sales. Even though this can be a rather insidious way to poor performance, as you don’t normally see it happening, it’s still a very real problem.
So in the spirit of prevention, listed below are 5 ways for you to make a positive change in terms of how your sites appear, operate and prosper.
- Are your pages loading quickly? – It’s been said you’ve got less than 10 seconds to load your page or most people will abandon and head for faster, greener pastures. If your website is image heavy, and full of flash, you may well want to optimize for faster performance. Moreover, Google will penalize your site in the search rankings if your pages load too slowly.
- Old products, programs, links lurking – Be sure you remove any old product, programs and links that are no longer pertinent. Nothing helps say your page is stale and dated more than your PDF download from 2008 that’s not only dated but unavailable. Dead links and 404 pages don’t help your search rankings, either.
- Stale content and old images – Likewise cull out text and images that are no longer topical. Those awesome pictures from 2007 that feature people no longer working with you can probably be archived, don’t you think? People and search engines are both after fresh, current content!
- Social media – Be sure that your social media buttons not only link to your current social media sites, but that you are up to date with them. Pinterest and Instagram are later entries that may not be represented with your social buttons.
- Fresh content – Nothing will help as much as fresh, updated content, in the form of posts, videos, audios, and images. If you’ve got posts on the first page of your blog that are much older than a month, you may want to rethink your content strategy.
Break out your virtual broom and start sweeping. Your visitors will thank you!