Anyone watching “Kitchen Nightmares” starring Gordon Ramsey a couple weeks ago in the episode featuring Amy and Samy Bouzaglo of Amy’s Baking Company in Scottsdale, Ariz. must still be shaking their heads in amazement for the social media disaster that has ensued.
It seems the owners didn’t think much of the advice proposed by the often outspoken Ramsey, but then took to their Facebook page to begin an all-out flame war with their critics, huge numbers of Reddit comments that descended upon their page, and at last count have left some 45,000 comments. This turned into a classic lesson in how NOT to engage in social media.
The consistently stubborn owner Amy, joined in by her husband, opened fire in an epic flaming match with all the commentators, including salty language in all caps, to boot. There is little doubt they’ll be dealing with this for quite a while, as the vast majority of the comments were, how should we say, less than complimentary. This was an epic social media train wreck if there ever was one.
Review: What not to do on Facebook
In celebration of this Facebook meltdown, we decided to reiterate some of the basic rules regarding how to behave on a public social media platform.
- Always address complaints, but in a civil manner.
- Be sure to NEVER get into a flaming match with anyone posting on your page. You will undoubtedly lose!
- If something is incorrect or misstated, you have the right to, and should, correct it. Again, decorum is the word of the day here.
- Try and maintain a sense of humor. Sharks smell blood in the water.
- Be professional, generous, and watch controversy die on the vine.
- Do not end up cursing or confronting. If you need to scream a name at someone, hold back until you get in the shower!
- Do not share too much personal information. It can be used against you. Let your personality shine through, but not your home address!
Amy’s Baking Company is by no means the first to go off on with their fans in exactly the wrong way, (see Nestle) however evidently this wasn’t their first foray into public mudslinging. They lit into a Yelp reviewer in 2010, and the negative reviews are still turning up!