How Google Local Can Be A Great Tool for Prospecting
Even though it’s been a couple of months since Google merged with Google Places to become Google Local, there is some confusion as to exactly what this new entity would become. No longer. One glowing example of what is possible for small business is the Google business page for BakeSpace.com. They’ve utilized all of the features such as hangouts, video and more to garner more than 330,000 users within their circles. Companies are waking up to the enormous opportunity that lies within Google Local and are discovering excellent ways to use it for finding buyers and prospects.
Let’s see how you can do that too! Here are some ideas to get you started:
- Make your Google Local page stand out! – The most important aspect of this is to make sure that your page is totally filled out. Make sure you complete all text areas that are asked for, because this is important to Google. Use plenty of images, since the ranking of your page seems to hinge on how many images and videos there are. Not to mention that you’re able to present a terrific visual of your site and wares.
- Use the Google Local Search function to find buyers – Using Google to search for new buyers and customers is a cinch. Just use the search bar at the top of your Google page to look for people who are already talking about your niche or company. Add them to your Circles and begin connecting with them!
- Engage with Google Communities or video – A very good way to leverage your Google Local page is by engaging directly with your people in Google ‘Communities’ or via video chats. One amazing example of a company that has gotten this down is Cadbury. You can also lead people to tempting offers and coupons that can be accessed directly from your website. This is an awesome method to convert Google visitors to onsite buyers.
- Use Google Hangouts as a media channel – There are a variety of ways to use this versatile tool to pump up your business. You are able to conduct webinars, training sessions, online press conferences, offer free consults (related to your business) and even host your very own show. Google records these sessions, sends you the file, which you can then upload to YouTube. Beginning to see the opportunities?
I hope you’re seeing the potential of what Google along with Google Local, YouTube and the rest of the Google suite are capable of doing for your business. Get started on Google Local today!
