Latest company updates and industry news

Why You Should Be Maximizing Your Content on Social Media

Why You Should Be Maximizing Your Content on Social Media

Build it and they will come, is how the popular saying goes, but it’s not entirely accurate when it comes to social media. The general advice for brands now is that they must absolutely have a social media presence. However, this goes far beyond just firing up your...

Why the Facebook Ad Library Can Be Your Secret Weapon

Why the Facebook Ad Library Can Be Your Secret Weapon

Running Facebook ads can be a daunting experience, particularly if you’re a small business that can’t afford to have a digital marketing agency on the payroll. You’re probably having to do everything yourself, from designing the creatives to writing copy, setting up...

Link-building Strategies That Work in 2022

Link-building Strategies That Work in 2022

The guidance on how to get your content to rank high in search results has changed over the years. The focus is always on Google, which is the world’s leading search engine, and it often makes changes to its algorithms that require content marketers to adapt their...

How To Reduce Facebook Ads Cost In 2022

How To Reduce Facebook Ads Cost In 2022

Whether you’ve been running Facebook Ads for a long time or are only just starting out advertising on the world’s leading social media network, the cost of running these ads will certainly be a major consideration. With billions of users across the globe in every...

How Instagram Can Help You Increase Website Traffic

How Instagram Can Help You Increase Website Traffic

Website traffic is fast becoming an elusive commodity. You’d be hard pressed to find a niche without any competition. This makes it incredibly difficult to rank well on search engines, thus leaving you at the mercy of paid ads to drive traffic. The conventional wisdom...

6 Ways To Increase Your ROI With Digital Marketing

6 Ways To Increase Your ROI With Digital Marketing

Some people mistakenly believe that digital marketing is an expensive way to market a business. But it is more affordable than you realize and easily pays for itself. On top of that, it is a necessity. If you don’t create a strong online presence, it can be difficult...

Best Ways To Increase Conversions Through Your YouTube Channel

Best Ways To Increase Conversions Through Your YouTube Channel

YouTube is the most popular online video sharing platform. It has revolutionized the way people consume video on the internet while empowering individuals to launch their vlogging careers with little more than a camera and an internet connection, wherever they may be....

Facebook Marketing Myths You Need To Forget

Facebook Marketing Myths You Need To Forget

Facebook sounds like the best place to start with your paid social media campaigns and with good reason. It has almost 3 billion users across the globe, reaching 59% of the entire social networking population across the globe. That massive user base makes Facebook an...

5 Budget-Friendly Digital Marketing Tips for Small Businesses

5 Budget-Friendly Digital Marketing Tips for Small Businesses

Small businesses tend to be on tight budgets. No matter how tight your budget, however, you need to make sure to set funds aside for digital marketing. Luckily, there are plenty of ways to stick to a budget with your digital marketing strategy. The following tips...