Social media is a marvelous tool. It can allow you to reach many thousands of people with the click of a mouse. It can also be a tsunami of bad news should you fail to monitor your social channels on a daily basis.
Making sure you are knowledgeable of the conversations happening about you and your brand online is or ought to be regular part of your online reputation management. This can have a very beneficial effect on both keeping a lid on potential problems in addition to improving the chances for conversions.
The question always is how you can do this without having to spend hours online. The good news is that it can be accomplished quickly and efficiently, as outlined by HubSpot.
How to maintain your social media online
- Social media monitoring tools like TweetDeck or HootSuite are invaluable when it comes to saving time, and viewing most if not all of your social media in one place. They are simple to use, have free versions, and can make it easy to get into the habit of checking on your social media daily.
- Since Google has recently chosen to end Google Reader and Google Alerts appears to be broken, marketers who have depended on these useful services are left scrambling to find viable alternatives to get and read newsfeeds. A few you might consider are NewsBlur, AOL Reader and for mobile, Flipboard. For Google Alerts try TalkWalker or Social Mention.
- Scan for questions or comments on your blog, social networks, videos, and your Facebook pages. Answer anything important, particularly those that seem to be unhappy or confused about your products or services. This can head off loads of trouble!
However you decide to do it, make sure you actually make the time in your hectic schedule to make this happen daily. Unsatisfied customers and unresolved issues will fester and transform into major headaches if you allow them to. Furthermore, this type of problem will frequently take on a life of its own, magnifying what started out as a small fire into a big conflagration! Don’t let this happen to you!