How Eastern Oklahoma Chiropractic Broke Their Practice’s
Sales Record 3 Months in a Row (and Counting!)
Tired of busting your marketing budget with little to no return?
Do what this chiropractic business did to market smarter, not pricier.
How many business owners really want to throw their marketing dollars away? Not one. “Oh, you want me to spend more than $1,000 a month on a billboard that is essentially a blown up business card? Sign me up for that!”…said no business owner EVER.
Yet, many continue to do just that. Month after month. And then feel like they are banging their head against a wooden billboard when they don’t see the return on investment…a.k.a new leads and paying customers.
Achieved a Click Through Rate of 0.09% generating a number of new sales
Challenge
Avoid over-targeting existing visitors.
Solution
A dynamic digital media creative suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. Introduce a contextual campaign to increase reach by showing prospective audiences the current, most popular tour. Apply daily and lifetime frequency caps to each user to prevent over exposure.
Results
Achieved a Click Through Rate of 0.09% generating a number of new sales. In the campaign’s first full month of activity the Cost Per Action was reduced by 20%, beating the client’s target. February 2013 saw post-click revenue – generated by both dynamic retargeting and the prospecting campaign – produce a Return on Investment of 272%.
0.09% CTR
20% less CPA
272% ROI
From the client
These guys have built such a strong relationship with our organization that we consider them an extension of our I.T. department. We know that service is just a phone call or e-mail away and that we will receive the same level of they always makes us feel like we’re their #1 customer.