Build it and they will come, is how the popular saying goes, but it’s not entirely accurate when it comes to social media. The general advice for brands now is that they must absolutely have a social media presence. However, this goes far beyond just firing up your...
For a small business, gaining steam on social media is undeniably an uphill battle. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility. This situation puts you in a catch-22: you can’t...
